Great activity abroad

03.08.2010
It is the French distributors, after the Germans, who account for the greatest amount of growth on the international scene

Through the acquisition of the 31 Castorama stores in Italy, where it already had 110 stores under the Leroy Merlin and Bricocenter or Bricocitta banners, Groupe Adeo is increasing its influence beyond its national borders. The group also has 74 stores in Spain and 27 in Portugal under the Leroy Merlin banner, or Aki for the medium-sized stores, plus 29 in Poland, 10 in Russia, 16 in Brazil, 2 in China and 2 in Greece. Not to mention 2 sales outlets in Poland under the Bricoman flag and 3 in Spain under the Bricomart banner. For its part, the Kingfisher Group is continuing to open new outlets under the Castorama flag in Poland (43 stores) and in Russia (16), in addition to its stores in Ireland, Turkey and China under the B&Q name. Furthermore, the group has also opened a décor outlet in Italy: the 2 000 m² Déco-City. Mr. Bricolage, in turn, has 49 international stores at present: 1 in Andorra, 25 in Belgium, 2 directly-owned outlets in Spain, 10 in Bulgaria, 2 in Romania, 1 in Serbia, 2 in Morocco, 1 in Madagascar, 1 in Mauritius and 2 in Uruguay. As for Groupe Bourrelier, it has 66 (all directly owned): 38 in Belgium, 20 in the Netherlands and 8 in Spain. Finally, Bricomarché is expanding in Poland (70 stores) and in Portugal (35 outlets). Breakdown of product categories in DIY stores (by value: basis € 16.5 bn) Tools 7.9 % Hardware 8.1 % Plumbing - Sanitary 14.74 % Electricals – Lighting 11.4 % Timber and by-products 13 % Building elements – Materials 10.7 % Decoration 13 % Wall cladding, Flooring, Tiling 8.8 % Automotive 0.15 % Garden 12.2 % Source: UnibalMarket share of distribution channels Builders’ merchants € 4.03 bn 7.9 % Supermarkets € 1.19 bn 5.3 % Traditional and other € 0.75 bn 3.4 % DIY superstores € 16.5 bn 73.4 % Source: Unibal
Back to homepage
Related articles
Read also