It was announced during a media briefing that Scotts Celaflor GmbH & Co. KG, a subsidiary of the American Scotts Miracle Grow Company, which was founded in 1868, generated sales of more than € 110 mio in central Europe in 2009. The combined group recorded sales of approx. € 2.5 bn overall last year. Scotts Celaflor markets its products under the Celaflor, Substral, Nexa Lotte, Roundup and Naturen brand names.