Stable Spanish gardens

Private households in Spain spend around € 1.217 bn on garden products. This breaks down into about 57 per cent for garden furniture and decorative items, and 25.5 per cent for plants. Households which buy garden products have an average annual spend of € 134 on these items. However, average spending in the individual product groups can be higher. These are some of the figures ascertained by Nielsen and presented at Iberflora in Valencia. According to Antonio de Santos, a Nielsen director, the fact that one out of three households said that they spent more on their garden than in 2009 is indicative of a stabilisation of this market. The most important sales channels are supermarkets and hypermarkets, which claim a 17 per cent share each. Then are followed by nursery gardens and garden centres, while florists, DIY stores and smaller shops level-peg at twelve per cent each. The internet accounts for two per cent.