The organisers responsible for the Ferroforma-Bricoforma event that is due to be staged in Bilbao, Spain, from 23 to 26 March 2011 have launched an international promotional campaign. They are concentrating in particular on Latin America, the fair’s third largest participating region, and eastern Europe, along with the Maghreb and the Middle East. The start of the campaign has been marked by meetings in Columbia and Brazil. The programme also includes visits by those responsible for the fair to Mexico, Argentina, Poland and Russia.