Spoga+Gafa to horticultural fair

Spoga+Gafa, the garden trade fair, is to have a stronger emphasis on plants. The reason for this is the decision of Landgard, a German marketing organisation, to hold its autumn ordering days within the framework of the fair from 31 August to 2 September 2014. The expectation is that more than 100 horticultural enterprises and service providers will be present in Cologne to inform visitors about their product ranges and new launches on a show area in excess of 12 000 m². “This cooperation with Landgard will bring fresh momentum to Gafa+Spoga,” commented Katharina C. Hamma, managing director of Koelnmesse. “And what is more, the attractiveness of the garden trade fair will definitely increase as well, especially in terms of attracting new target groups.” The integration of Landgard’s event into the garden trade fair is being welcomed within the industry. “It will create a knock-on effect,” said Peter Botz, director of the Association of German Garden Centres (VDG), who calls it a “very great opportunity”. As he declares, “We will eventually get a proper horticultural fair.”