In spite of favourable market conditions e.g. economic growth, higher wages and lower unemployment, the British retailers' home related sectors will remain under pressure in 2016. This forecast was made by the retail think tank of the business consultancies KPMG and Ipsos. If the 60 plus generation invest in homes, it's more likely that tradesmen will benefit. On the other end of the scale, the under 30s can't afford to get on the housing ladder and will mostly likely stay with their parents or rent a flat and as a result, less will be spent on furniture, DIY or big ticket items.