Sustainable lifestyle

Clas Ohlson launches initiative for product innovation

"We can change customer attitudes and behaviour through the products we sell and the knowledge we convey," says Eva Berg, head of assortment at Clas Ohlson.
"We can change customer attitudes and behaviour through the products we sell and the knowledge we convey," says Eva Berg, head of assortment at Clas Ohlson.
26.09.2016

The Swedish retailer Clas Ohlson has launched its Product Innovation Challenge. Its objective is to expand the range of products for a more sustainable lifestyle. Companies are invited to participate by entering a product idea that is not yet available on the market, which fits into Clas Ohlson's product range, and contributes to a more sustainable lifestyle. To register go to www.clasohlsoninnovation.com. The deadline to submit entries is 30 November 2016. Ten finalists will be selected. The aim is to launch the winning products in all Clas Ohlson's sales channels within a year.
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