The ultimate goal is to send or receive product data via the Global Data Synchronization Network (GSDN) of GS1 by the end of 2018. Within GDSN there is a specific data model for the sector. This data model contains a fixed set of product attributes for each product category.
In the Netherlands, the retailers Karwei and Gamma (Intergamma), Bouwmaat, Hubo and Mulitmate Bouwmarkt (DGN Retail) and Bol.com are already using GDSN or are in the process of doing so, or are working on introducing the system. Praxis (Maxeda) is now also joining in. Furthermore, more than 75 suppliers are already exchanging the data of their products with retailers via the GS1 network.