Fitt goes for TV and online video advertising

The Italian hose manufacturer Fitt has opted to use moving-image advertising and the digital communications channel to a greater extent for its marketing. A campaign for its flexible garden hose and watering system Yoyo has already been launched in Italy and France with a TV ad and product placements in programmes focusing on the home and garden. The company has now also released a new digital video online on its campaign website www.yoyoflexiblergartenschlauch.de for Germany. The video is available in other European languages on Fitt's Youtube channel.
The video was created in collaboration with the Italian video agency Combocut and describes the relaxing effect of using Yoyo in the garden through appealing, tongue-in-cheek visual imagery.