Growth below target

Home Pro feeling economic differences in the regions

25.04.2018

The home improvement store chain Home Pro is experiencing varying levels of regional success with its stores in Thailand. Because the manufacturing sector and thus exports increased along with tourism in the second half of 2017, the purchasing power in some areas has increased, especially in greater Bangkok, according to the company's quarterly report. However, consumer spending continued to be slow on account of weaker prices of agricultural products in this sector, and sales at Home Pro in agricultural provinces and at Mega home businesses didn't meet the expected goal.
Overall sales income of Home Pro increased in the first quarter by 4.23 per cent to THB 14.87475 bn (around EUR 386.0 mio) compared with this period in the previous year. In this time the company opened one new Home Pro S store, bringing the total number of such stores to four. The main distribution line Home Pro operated 81 stores at the end of the quarter. The company also has twelve Mega home stores and six Home Pro stores in Malaysia
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