Good Home plans expansion in Brunei and Malaysia

After recently opening what is touted to be the biggest do-it-yourself store in the Southeast Asian island of Borneo, Bruneian-owned company Good Home is setting its sights on further expanding its brand. The fledgling company, which launched its 1 600 m² flagship outlet inside the Aman Hills Shopping Centre in Brunei's capital city of Bandar Seri Begawan last May, plans to open two more stores in the sultanate over the next two years. It is also considering a foray into neighbouring Malaysia. The island of Borneo is split between the states Indonesia, Malaysia and Brunei.
Good Home is the home improvement and DIY division of Goldmyne Hardware Sdn Bhd, one of the established hardware and roofing materials suppliers in the sultanate. In an interview, David Lau, Good Home general manager, told DIY International one of the two prospective branches in the sultanate is set to open its doors at the end of this year or early next year. This two floor store will have around 550 m². The second one, he said, will come by next year. It will be the company's biggest outlet yet.
The two new branches will bring the brand's total number of stores in the tiny Southeast Asian petrostate to four. Apart from the newly-opened flagship store in Aman Hills, Good Home also has a 100 m² branch at the Times Square Shopping Complex in the sultanate's Berakas subdistrict. Opened last October, this store - Good Home's first - served to test the Brunei home improvement and DIY market.
Also being considered is a regional expansion to Malaysia. The company plans to test the regional market via online store Babakimpo, an affiliate of Good Home.
Good Home carries 5 000 DIY and home improvement products, with plans of adding 2 000 more to the mix in the next six months. The company sources its items from Japan, China, Thailand, Hong Kong, Malaysia, and Singapore. It also sources building materials from Japan and Korea.