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As a replacement for the cancelled British garden trade fair in Birmingham, the event organisers Hyve Group have put together a virtual forum under the title Glee Gathering. The online event from 15 to 16 September 2020 is one of three virtual forums by the Hyve Group in September and will be following Autumn Fair @ Home and Fashion Together.
Glee Gathering (www.gleebirmingham.com) will see the return of GIMA Connect, a virtual edition of the GIMA Speed networking (Garden Industry Manufacturer's Association), as well as giving buyers the opportunity to watch the New Product Awards led by GTN Extra (Garden Trade News) and Glee.
With retail consumer sales on the increase, an essential part of Glee Gathering will be the product showcase hours. These will give buyers the opportunity to discover ten brands within their chosen category that have new products and are ready to be delivered. A number of key brands have been invited to submit five-minute videos showcasing key products and inviting buyers to get in touch with them. These showcase videos, once broadcast will also be available on demand for at least a week, giving buyers the opportunity to catch up, or re-watch and brands an additional opportunity to be seen and discovered.
There will be a dedicated video product showcase that will run over two days, allowing over 120 brands to showcase their newness in a video first approach in the following categories: Garden Care, Outdoor Entertainment and Decoration, Landscaping, Home and Gift and Petcare.
The next regular Glee is expected to take place again in one year, from 14 to 16 September 2021.
Glee Gathering (www.gleebirmingham.com) will see the return of GIMA Connect, a virtual edition of the GIMA Speed networking (Garden Industry Manufacturer's Association), as well as giving buyers the opportunity to watch the New Product Awards led by GTN Extra (Garden Trade News) and Glee.
With retail consumer sales on the increase, an essential part of Glee Gathering will be the product showcase hours. These will give buyers the opportunity to discover ten brands within their chosen category that have new products and are ready to be delivered. A number of key brands have been invited to submit five-minute videos showcasing key products and inviting buyers to get in touch with them. These showcase videos, once broadcast will also be available on demand for at least a week, giving buyers the opportunity to catch up, or re-watch and brands an additional opportunity to be seen and discovered.
There will be a dedicated video product showcase that will run over two days, allowing over 120 brands to showcase their newness in a video first approach in the following categories: Garden Care, Outdoor Entertainment and Decoration, Landscaping, Home and Gift and Petcare.
The next regular Glee is expected to take place again in one year, from 14 to 16 September 2021.
