David Goh to become head of Ace International

The US-American hardware cooperative Ace Hardware announced that Jay Heubner, president and general manager of Ace International, will retire on 1 March 2021. David Goh will assume the role from April on. Goh is currently managing director of Robinsons Retail Holdings, one of the largest multi-format retailers in the Philippines. Robinsons has a diverse brand portfolio that includes grocery stores, do-it-yourself stores, drugstores, department stores and convenience stores.
Prior to this role, Goh held several leadership positions across various industries including a vice president position at Singapore Airlines, CEO of 7-Eleven Singapore and CEO of Cold Storage, a grocery chain throughout Singapore. Goh and his family will be relocating from the Philippines to Singapore to be closer to Ace International's highest growth regions.
His predecessor Jay Heubner joined the hardware cooperative in 1983. After several leading roles in the organisation, he was promoted in 2015 to the position of president and general manager of Ace International, a subsidiary of Ace Hardware.