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Robot mowers are known in Sweden by 74 per cent of garden owners, and 17 per cent also own one. Similarly high are the percentage rates in Austria (73 per cent knowledge, 15 per cent ownership). This is according to the Garden Trends and Brands Research study by USP Marketing Consulting.
These two countries thus form more of an exception in comparison to ten further European countries, because none of the others have a double-digit ownership rate. The least widely spread knowledge about this technology is among the British (47 per cent), Romania (45 per cent) and Spain (29 per cent). The British garden owners also use it least of all: only 1 per cent of them have a robot mower. The German garden owners occupy a position in the middle. While 59 per cent of the garden households generally know about robot mowers, only 8 per cent own such a device.
"Europeans are well aware of robot mowers, but not many are to be found in their gardens yet," the market researchers at USP summarize the result.
These two countries thus form more of an exception in comparison to ten further European countries, because none of the others have a double-digit ownership rate. The least widely spread knowledge about this technology is among the British (47 per cent), Romania (45 per cent) and Spain (29 per cent). The British garden owners also use it least of all: only 1 per cent of them have a robot mower. The German garden owners occupy a position in the middle. While 59 per cent of the garden households generally know about robot mowers, only 8 per cent own such a device.
"Europeans are well aware of robot mowers, but not many are to be found in their gardens yet," the market researchers at USP summarize the result.
