Mr. DIY Thailand aims for 524 stores this year

The Thai operations of Malaysia based Southeast Asian home improvement retailer Mr. DIY plans to grow its store network in the market to 524 by the end of 2022 from 400 as of the end of 2021. In a statement, recently appointed Mr. DIY Thailand CEO Andy Chin, who is also vice president of marketing for Mr. DIY Malaysia, said the company is focused on entering the urban market under the concept of “convenient, easy to shop, pay less” and that the compact format, Mr. DIY Express, would play a role in this plan.

Chin added that Mr. DIY pays attention to Thailand “because it is a market with potential and growing every year.”

Mr. DIY has the most branches among home improvement retailers in Thailand, Chin noted. He added that Thailand’s 524 store-network will be second only to home turf Malaysia’s 900 in terms of reach and that the growth in Thailand will contribute to the group’s global presence, which now stands at more than 1 800 branches across ten markets, including Spain.

Mr. DIY’s Thailand stores average 800 to 1 000 m² in sales area. According to the statement, each Mr. DIY Thailand customer spends THB 150 to THB 170 (around EUR 4) per billing cycle.