The German garden market is growing more strongly than thought

The garden market in Germany may have grown more strongly in 2021 than the data available so far indicated. According to the market research company IFH Köln, which works together with the German manufacturers' association IVG, the market volume has increased by 2.7 per cent to EUR 21.4 bn.

According to the market researchers, it was not only the pandemic that helped the market to its surprising development; as in many sectors, there were also significant price increases, without which the market would probably have closed 2021 with a minus of around two per cent.

The analysis of individual segments and developments coincides with the data known in the industry so far. According to the IFH, the garden equipment, wood in the garden and garden plants segments in particular have gained in importance. However, the indoor plants product group has also recorded strong growth, which, according to the market researchers, is due less to an increase in volume and more to the visible rise in prices.