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As part of the transformation process across the entire company, Obi, the German DIY retailing market leader, is also redesigning its purchasing: the cross-channel category management will bundle all central purchasing processes in the future. According to the company, it should help to position the DIY retail brand for the future.
"The digital transformation has accelerated rapidly in recent years. In order to make full and optimum use of it for the benefit of our customers and our stores, we have analysed our purchasing processes and will readjust them. In future, all processes will converge centrally in the cross-channel category management, which will give more decision-making power to the purchasing department and enable us to further develop our product groups together with the suppliers," says Obi executive board member Gonn Weide.
A team headed by Martin Nanke oversees the Technics, Living, Garden and Construction divisions. Nanke, who has been with Obi for five years, was appointed to the executive board in 2020 and was most recently responsible for the e-commerce and retail media business. Before joining Obi, he was Head of Vendor Management at Amazon, among others.
The Technics division is headed by Martin Pollmann, Living by Christoph Kaschner and Construction by Helge Wolters. The management of the Garden division is still being filled.
"Under the new umbrella of category management, we will continue to rely on cooperative collaboration with our business partners and see a lot of joint growth potential in the future," emphasises Weide. Willingness to invest and innovate as well as openness and fairness along the value chains served as guiding principles for a successful common future.
