Leroy Merlin Porte e finestre in the urban area of Rome

Leroy Merlin has launched a new format in Italy. The first Leroy Merlin Porte e finestre store has opened in Rome, located in an inner-city neighbourhood and specialising in windows and doors. With an area of just 180 m², the new store was set up in the premises of a former bank branch. It is divided into five areas: internal doors, armoured doors, local specialities, window and frame design, which ranges from shutters to grilles, and 25 m² of design offices for consultation. The five employees at the store and the five teams of craftsmen work by appointment. In the first year, the concept aims to achieve a turnover of EUR 2.5 mio, reports the Italian industry service diyandgarden.com

The inner-city shop is logistically connected to the Leroy Merlin store Roma Laurentina, one of seven branches of the French chain in outlying districts of the Italian capital. According to diyandgarden.com, the range of windows and doors was specifically chosen because Leroy Merlin makes about a quarter of its turnover in Italy with projects from the carpentry sector.