Wilcon Depot awarded for its virtual showroom

Wilcon Depot won two awards for its VR Store Experience. The trade magazine Retail Asia gave the virtual showroom launched last year by Wilcon the Digital Initiative of the Year Award for the Philippines at the Retail Asia Awards 2023.

“We came up with this idea because we understand how virtual reality technology is becoming increasingly popular in the industry. It really improves customer engagement and transforms how customers shop,” Rosemarie Bosch-Ong, Wilcon chief operating officer, said in a video interview with Retail Asia.

How does the VR Store Experience work? What is its impact on the customer journey? An article in the DIY+ section explains the background of Wilcon’s new showcase.