Life at Home Report shows future scenarios 

The home becomes an individual retreat

(Source: Ikea/Ingka-Group)
15.01.2024

In its latest Life at Home Report, the furniture chain Ikea, part of the Ingka Group, has identified three scenarios that show what life at home could look like in 2030: "Home on the Go", "Resilient Communities" and "A Nurtured Home" are the headlines for these predictions.

Home on the Go

This future sees people adopting a highly customisable approach to how they live as they are forced into living in constant movement. Their homes enable them to enjoy some alone time when it all feels a bit too much and can be accessed at any time, and from anywhere, thanks to new technologies. Life at home in this future scenario features ways of living that focuses on individual progress, privacy, and the pursuit of new experiences.

At this party virtual and physical rooms merge.
At this party virtual and physical rooms merge. (Source: Ikea/Ingka-Group)

Resilient Communities

Life at home in this future is focused on communal belonging, stability and using resources at hand. Being self-sufficient is prized, learning is a constant and communities welcome those who bring with them a range of practical skills they can share. People turn away from technology in favour of support from their community.

Communities are taking on a new significance. 
Communities are taking on a new significance.  (Source: Ikea/Ingka-Group)

A Nurtured Home

This future has adapted to the impact of the climate crisis. Smart home systems support the efficient use of resources. Everyone recognises the consequences of, and link between, the way they live, their homes, communities, and the environment. Homes in this future are more reactive to external forces and integrate both technology and nature into their design. By living more in tune with nature through technology, people are free to explore new experiences.

Bio-solar wallpaper uses algae to generate electricity from sunlight. 
Bio-solar wallpaper uses algae to generate electricity from sunlight.  (Source: Ikea/Ingka-Group)

The three scenarios are brought to life with the help of AI-generated images and revolve around the lives of three imaginary people: Jin, Angela and Jamie. Their stories are intended to show how the home can be transformed by external influences and highlight the potential of the home as a place of retreat in an increasingly volatile world: here we see distant friends attending house parties as holograms, bio-solar wallpaper that uses algae to generate electricity from sunlight and chairs made by 3D printers from a mixture of mushrooms.

Jamie is making 3-D-printed furniture out of mushrooms.
Jamie is making 3-D-printed furniture out of mushrooms. (Source: Ikea/Ingka-Group)
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