diy plus

"renew ourselves from the inside out"

Fressnapf reorganises its headquarters in Krefeld

Fressnapf wants to optimally support the local units in the individual national markets from Krefeld and align the company even more closely with the individual needs of its customers.(Source: Fressnapf)
Fressnapf wants to optimally support the local units in the individual national markets from Krefeld and align the company even more closely with the individual needs of its customers.
12.11.2024
Deep insights, facts & figures: Premium information for the home improvement industry.
  • Retailers and suppliers: exclusive insights
  • Market analyses and country reports
  • Trends in the DIY and garden market
  • Latest news and archive
TRIAL OFFER
Online subscription
Continue reading now

Fressnapf, a leading retailer for pet supplies in Germany and Europe, announces a strategic reorganisation of its German headquarters in Krefeld into an international support centre. The aim of the reorganisation is to put the company in the best possible position for its European expansion and international growth, according to a statement from the pet shop chain.

Centralised functions are to be reduced and at the same time the activities in the individual countries are to be strengthened. According to the company, this also includes transferring more responsibility to the regional headquarters and streamlining processes at the Krefeld site. As a result, adjustments were also made to management and team structures and, for example, duplicate structures were equalised. At the same time, individual employment contracts that no longer correspond to the future structures were cancelled by…

Back to homepage
Related articles
Read also