IPM Discovery Center together with EFSA in Essen

The IPM Discovery Center, which is designed as a special area for creative POS concepts in the garden retail trade, will have a new location at the International Plant Fair IPM Essen. It is now located in Hall 5. The European Floral Suppliers Association (EFSA) will also be represented there. Garden centre operators will receive many new marketing ideas and concrete recommendations for their own business. This collaboration is a first. The area is being designed by creative director Romeo Sommers, while the de Haan Group is supplying the stand construction. IPM Essen will take place from 28 to 31 January 2025.

The IPM Discovery Center will focus on sustainability as an important aspect of purchasing decisions. The 400 m² exhibition area will show how DIY stores and garden centres, as well as various other retailers, can present and sell plants in a modern and environmentally friendly way. One of the main themes is biophilic design - a concept that integrates natural elements such as living greenery, daylight and organic materials into the sales areas.

Another focus is on experience-orientated retail. Visitors can discover how stories, interactive presentations and multi-sensory elements are used to create an emotional connection between customer and brand. There will be a guided tour with Romeo Sommers at 10am and 2pm.

For the upcoming edition of IPM Essen, the Discovery Center and EFSA are working together for the first time. An EFSA Lounge will be created in Hall 5 with the same look and feel as the IPM Discovery Center. All EFSA exhibitors will also present themselves in the Discovery Centre with indoor and outdoor pots made of a wide variety of materials, decorative items and flower bulbs. Other companies and brands will be represented in the IPM Discovery Center with new products.