3e Group plans to expand B2B and expand in Southeast Europe

The external sales of the Austrian 3e Group fell by 2.6 per cent to 693 million euros in 2024. The year was marked by global uncertainties, economic challenges and unfavourable weather conditions, according to a press release. Of the turnover, 208 million euros were generated abroad. In addition to Austria (155 members), the group is represented in 13 other countries (185 members): Bosnia-Herzegovina, Germany, Estonia, Italy, Croatia, Montenegro, Poland, Romania, Serbia, Slovakia, Slovenia, Czech Republic, Hungary.

The specialist retail cooperation, which includes the Let's do it sales line specialising in the tool trade, has announced that it will be strategically repositioning itself by 2025. According to the company, the focus is on a clear commitment to providing individual support and regionality to member companies, expanding B2B business, strengthening private labels and investing in digital and logistical structures.

‘We are consciously investing in those areas that offer our members real added value,’ explains CEO Bernhard Reiter. In addition to a focused consumer approach in retail, the B2B sector is increasingly becoming the focus of attention. In the future, commercial customers are to be addressed and supported in a more targeted manner through individual solutions, specialised product ranges and increased sales support.

While the Austrian market is currently stable from 3e's point of view, the group is pushing ahead with its international expansion. It sees great opportunities for growth in South-Eastern Europe in particular: not only has business been further expanded there, but the number of members has also increased. This development is set to continue in 2025.