Liqui Moly repositions itself in France

LM France SAS, the French subsidiary of Liqui Moly, took over the previous importer Liqui Moly France SAS on 1 April. By acquiring the company, the manufacturer of motor oils, additives and vehicle care products aims to pave the way for more successful development of the French market in the future, according to its own statements.

Since LM France was founded in 2019, the Germany-based lubricant specialist's products have been distributed in France by the subsidiary and the importer Liqui Moly France, which has been in existence since the 1980s. According to Liqui Moly, the aim of the merger is to offer the widest possible range of products covering the areas of passenger cars, commercial vehicles, motorcycles, bicycles and the navy, and to ensure good product availability.

"The acquisition means that we can now operate in France under the Liqui Moly brand name and achieve a unified presence. This also means more clarity for our customers. We can now speak with one voice and serve all customer groups from a single source," explains André Winterhoff, Managing Director of LM France. He will merge the two companies, set their strategic direction and manage them.

Winterhoff has over 25 years of experience in the automotive industry; he initially worked for the Febi Bilstein Group before becoming self-employed in the automotive spare parts business. Most recently, he was managing director of Abus France. The previous managing director of Liqui Moly France, Guy Guth, is retiring. LM France is taking over the importer's site in Lingolsheim, Alsace, in the Strasbourg region, including offices and warehouses, as well as the eleven employees.