In just four years, Made4DIY has grown from six to 35 members. The association specifically promotes manufacturers in Italy’s home improvement and garden sector
Italy - Arexons
“Technical products can be cool”
Arexons has been active on the market for car care and multi-purpose lubricants since 1925. CEO Domenico Ciaglia explains how the expanding …
Italy - USP
Different to their neighbours?
Which consumer behaviours shape the Italian home improvement market? Are there differences to other countries? Market research agency USP has got the…
Italy - Do-It-For-Me
DIY and DIFM hand in hand
The Italians are not particularly keen Do-It-Yourselfers, as determined by the market research company Euromonitor International. However, the …
Italy - Home improvement
Roman impressions
When it comes down to home improvement, many Italians still prefer to use specialist stores. The DIY stores have responded with a range of different concepts
Gamma
The Volkswagen amongst the DIY stores
Fewer decorations, but a lot more technology is key to the direction Gama is taking with its new concept. Whereby new and familiar elements …
Hornbach
Ten years Romania
Nowadays the German retailer operates six stores in the country. Soon to be followed by an Internet store
Arexons
"So popular in Italy"
Arexons has been active on the market for car care and multi-purpose lubricants since 1925. CEO Domenico Ciaglia explains how the expanding traditional brand …
Italy - Made4DIY
A steady but not static market
How is the home improvement market in Italy doing at present? DIY International asked the Italian manufacturers’ association Made4DIY for an …
Romania
New ranking in Romania
2016 was a year of consolidation and growth for the Romanian DIY retail, a year which confirmed Dedeman as market leader and saw Leroy Merlin take on second …
Editorial
Global or regional?
Germany - Statistics
Statistics on the development of DIY stores in Germany
(All data from: Dähne Statistics DIY + Garden 2017)
E-commerce
Asia leading the way in online shopping
With its two mega markets of China and India, Asia-Pacific is the biggest region for online shopping in the world, according to a study by …
Digitalisation - Lowe's
Quick stepping through the DIY store
Lowe’s is currently working on digitalising its product search on the sales floor. Two pilot stores with very tech-savvy customers are testing …