The plan which has now been initiated aims at covering the entire Romanian market with the help of an integrated offer through the stationary businesses and an online shop. To begin with, customer experience in the stores is to be improved, including the implementation of IT solutions that sustain the company's goals. The company wants to offer its customers better organised stores with stocks adapted to their demand and new product ranges.
Adela Smeu, CEO Brico Dépôt Romania, has this to say: "We trust that through these changes we can satisfy our customers' needs and they will have access to new ranges of Kingfisher products in better organised stores. Our objective is that, in the medium term, our offer is available to every customer in Romania, no matter where he lives, both through physical stores, but also through an online store."
The integration of the Praktiker stores into the structure of Kingfisher's sales channels must also be seen in the context of the fact that the British group has been creating a tighter internal structure for some time now. "One Kingfisher" is the name of the plan, and it includes, for instance, a strong convergence of the product range in all assortment areas, in particular in own brands and also procurement structures, and that across all the different sales channels which…