Water-based business

The French company is proud of its innovative power. Indeed, five new products are launched every single year, according to information provided by the company’s headquarters in Carquefou.The current crop of novelties includes “James”, a waste fitting for showers that can be installed in any type of system: it can be used in either a horizontal or vertical position. The self-centring seal makes installation extremely simple. The removable sieve makes it easy to clean the outlet, which is adaptable to all shower tray models and materials.The range of shower columns has been extended by the addition of Paloma, a multi-functional model. The warm mahogany tone of the exotic timber used creates a special atmosphere all its own. The column can be surface mounted on the wall or in a corner. It includes a hand shower, which offers three different spray options, and four adjustable massage jets. A thermostat ensures that the right temperature is achieved and an orange coloured shelf provides room for shower gel and suchlike.Wirquin’s programme features Paloma, the new multi-functional shower column.It is not only the products that offer new features: the packaging concept for the waste fittings programme has also been revised, so that the products are now sold fully assembled and clearly visible in the new blister packs. The colourful labelling makes it easier for customers to see what is available in the range.The packaging concept for the waste fittings programme has been revamped.The programme of this sanitary fittings specialist includes waste fittings for wash basins and showers, electronic flush systems, S-traps, concealed installations, shower columns, shower trays (including models for tiling or with a teak floor) and shower heads.The company was founded in 1977. It has seen continuous growth since that time, even commencing export business two years after it was established. Today it has sales agencies in both Spain and Portugal, and a strong presence in the United Kingdom, Belgium, Germany and northern Europe. Altogether 500 marketing personnel throughout Europe look after the concerns of their customers, which include big DIY retail groups in France and Germany among their number. Retailers are provided with support in the form of merchandising displays for the launch of new product ranges. What is more, consumers have access to an after-sales service as well.