Yoyo amasses prizes

For the third time in two months, the Italian manufacturer Fitt has been awarded a prize for its new garden hose Yoyo. The flexible hose has been awarded the Prix de Collections in the category Simplifiant ("Simplistic") during the French trade fair Journées des Collections. "This award perfectly reflects the salient features of Yoyo: to transform a cumbersome and at times tiring task into a pleasure, such as watering the vegetable garden and lawn, washing outdoor furniture, bicycles or toys, making this work easy and pleasurable, just like all other activities with water outdoors", commented Alessandro Mezzalira, CEO of Fitt.
Shortly beforehand, Yoyo was awarded the international design prize Red Dot 2016. A jury consisting of 40 experts had to make a decision from over 5 000 submitted products from 57 countries. The criteria for the presentation of the award are the degree of innovation, functionality, durability, ergonomics, emotional content and environmental compatibility.
"We are particularly proud of the Red Dot award and we see this recognition of Yoyo as the ideal starting point for our new product", said Mezzalira. The official award ceremony took place in Essen, Germany, at the beginning of July.

The third prize that Yoyo collected for its Italian manufacturer this spring is called "Élu par les femmes pour les femmes" (Chosen by women for women). The prize is awarded by the Women's Garden Executive Club association in France.
Admittedly, Fitt sees in Yoyo much more than just a hose and even talks about a revolution. Lightweight, compact and sturdy, Yoyo is a multi-purpose hose for the home or for outdoor activities, like camping, car washing, or for the boat. It extends upon flow of pressurised water up to twice its length and retracts to its original size and weight to enable storage even in small spaces. Easy and practical to handle, Yoyo is easy to wind up without the need of a reel, the manufacturer adds.
Furthermore, the hose is a real winner in terms of emotional content, aided by the colour choice of red, which makes it stand out from the crowd of conventional irrigation hoses, as well as innovative packaging and eye-catching graphics transforming a household hose into an item of unique design.
Finally Fitt is also…