Emphasis on service and access

Service and access are the key concepts of the strategy with which the Kesko subsidiary K-rauta is appealing to its customers, who come from very disparate target groups. In a case study for a pan-European survey of consumer buying behaviour, the management consultants Cap Gemini Ernst & Young have investigated this marketing format in greater detail. DIYglobal records the findings in the form of a summary.
The K-rauta case study can be found in DIYglobal plus under Trade topics (v. Further articles on this subject).