New concept in 500th store

The opening of the 500th store in the town of Orthez in the Pyrenees allowed Bricomarché to introduce a new store layout. The concept, here occupying an area of 2 300 m², but also possible on as little as 1 500 m², is based on a division into two zones: one part is designed to appeal particularly to women customers, who are looking for decorating ideas, for example, and the other is geared to the traditional DIYer  who asks for a semi-professional range of products. The cooperative organisation, which currently has 413 members, last year achieved sales of € 1.6 bn under the group’s name. In operation at the end of June are 480 stores in France, 14 in Poland and twelve in Portugal.