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The US home improvement industry is still in a good position compared to the rest of the country's retail trade. Since 2013, DIY stores' growth rates have been above those of the overall US retail trade. In 2016 it was 2.4 per cent points more. This was pointed out by Omarr Aleem from the Cleveland Research Company at the DIY Summit in Berlin.
Opportunities for future growth are particularly seen by market researchers in the professional market. The home improvement industry's sales volume with building products grew by 5.1 per cent to USD 352 bn from 2006 to 2016.
The DIY stores apparently also have an advantage in e-commerce here. Professionals primarily research on the Internet at the websites of Home Depot (48 per cent) and Lowe's (42 per cent); only ten per cent visit Amazon. It's a different story for the DIY industry which is orientated towards the final consumer: research at Amazon has a share of 31 per cent here. Home Depot's website achieves 29 per cent, that of Lowe's 24 per cent and the remainder is shared amongst other sites.
Opportunities for future growth are particularly seen by market researchers in the professional market. The home improvement industry's sales volume with building products grew by 5.1 per cent to USD 352 bn from 2006 to 2016.
The DIY stores apparently also have an advantage in e-commerce here. Professionals primarily research on the Internet at the websites of Home Depot (48 per cent) and Lowe's (42 per cent); only ten per cent visit Amazon. It's a different story for the DIY industry which is orientated towards the final consumer: research at Amazon has a share of 31 per cent here. Home Depot's website achieves 29 per cent, that of Lowe's 24 per cent and the remainder is shared amongst other sites.
