Jem & Fix sees potential for 50 stores in Norway

The Danish DIY store chain Jem & Fix sees a potential of up to 50 locations in Norway. That is what country manager Kennet Foersom Iversen said on the occasion of the opening of the first Norwegian Jem & Fix store at the end of May. Initially, four pilot locations in cities of different sizes are planned in order to test different competitive situations. The company competes with the claim of being the cheapest DIY store in Denmark and also wants to use positioning in Norway.