The online shop contributes to the sales development with double-digit growth rates. It accounted for around 7 per cent of overall sales in 2018. Around 30 000 articles are available in the online shop.
Keth attributes the positive overall development in particular to the modernisation of the stores. In the past year, six locations were converted, by 2023 they want to have modernised all 20 locations with their 130 000 m² of retail space. According to the information provided, Praktiker Hungary is annually investing HUF 1.6 bn (EUR 5 mio) on this. In addition, the company would like to expand in two or three other cities in the country. As this is difficult due to government regulations, they are also considering an expansion into neighbouring countries, Keth told the Budapest newspaper.