Praxis opens a further store which follows the phygital concept

The Dutch Maxeda DIY Group continues the expansion of its phygital concept in the Praxis sales channel. The fourth location was opened at the end of September. This is the Praxis store in Drachten in the north of the Netherlands which was converted for this purpose. The new concept, which has been tested since May, is to unite the requirements of the stationary and online trades and offers customers numerous digital tools, according to the company.