Malaysian home improvement retailer Mr. DIY has launched a larger, more upscale format under the new brand Mr. DIY Plus. The flagship store, which occupies two floors, is located in Midvalley Megamall in the Malaysian capital of Kuala Lumpur. The new location had its formal opening yesterday, 30 June 2022, but the soft opening had already taken place in May.
The new 3 000 m² store carries more than 20 000 products across the company's three brands, the home improvement marque Mr. DIY, toy brand Mr. Toy and fixed price concept Mr. Dollar. Compared to the standard Mr. DIY outlet, which is down-to-earth and functional, the new store’s visual merchandising concept is upmarket with bright display shelves that highlight selected products, strategic lighting, and artistically designed ceiling beams giving the store a more elegant ambience. The new store concept also boasts an "eco-friendly section" which houses environmentally friendly product selections.
Please find our more detailed article under the DIY+ section.