Designed for the next generation

Home Depot launches new Homeowners Hub

Home Depot wants to equip the next generation with DIY knowledge.
Home Depot wants to equip the next generation with DIY knowledge.
01.09.2023

The Home Depot has launched a new Homeowners Hub to equip the next generation of current and future first-time homeowners with valuable resources including DIY guides, product recommendations, design inspiration and more, as the company states in a press release.

According to a new survey conducted by Home Depot in partnership with Morning Consult, millennials say that home maintenance (74 per cent) and home improvement (68 per cent) projects are the most stressful aspects of home ownership.

"Our research has shown that a lack of proper knowledge, tools and time were the top barriers for millennials navigating home improvement projects, which is especially stressful for a generation of current and soon-to-be first-time homeowners," said Molly Battin, senior vice-president and chief marketing officer at Home Depot. "Helping homeowners complete projects is part of our DNA, so it was a natural move to create an online resource designed to empower our customers with everything they need to confidently turn their first house into a home."

The virtual workshops provide step-by-step guidance on projects. In addition, a catalogue of workshops teaches the fundamentals of caring for different areas of the home. Homeowners can find both livestream and on-demand options, which they can access at any time and for free.

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