Mr. DIY quickly scales up in Vietnam

Malaysian home improvement powerhouse Mr. DIY has quickly scaled up its Vietnam operations by opening five stores in three key locations of the country over a one-month span. This has allowed the company to effectively gain access to roughly 12 per cent of the Vietnamese population.

After opening its maiden outlet in District 7 - a shopping and expat district in Ho Chi Minh City, Vietnam's largest city and de facto business and financial hub - on 3 August, Mr. DIY launched four more stores across regions of the country.

On 17 August, the retailer opened a mall-based outlet in the oil-producing and power-generating province of Ba Ria - Vung Tau, in the southeast of the country. It also inaugurated a standalone branch in Ben Luc, a township in the province of Long An, in the Mekong Delta region.

Mr. DIY then opened two more branches in Ho Chi Minh City - also known by its old name, Saigon - on 8 September. One is a standalone store on Nguyen Duy Trinh street, while the other is a tenant of Saigon Mall.

Mr. DIY stands to reach more than twelve million Vietnamese shoppers with its five new branches. The three locations in Ho Chi Minh alone already cater to a potential customer base of close to nine million buyers, while the store in Ba Ria - Vung Tau serves a market of more than one million. Long An province, meanwhile, has a population of two million.