German discounter Lidl opens DIY stores in Hungary and Poland

The German discounter Lidl has opened a store in Hungary focused entirely on products from its own DIY brand Parkside. In a promotional video published by Lidl Hungary on the Tiktok platform, a young man in a Lidl T-shirt walks through the aisles of the new shop, marvelling at the assortment, which ranges from drills and screwdrivers to gardening tools and equipment, and placing one item after another in his shopping trolley. The outlet advertises 'huge discounts' and a '100 per cent Parkside experience'. It is located in the Premier Outlet in the Hungarian town of Biatorbágy near Budapest.

According to the trade magazine Lebensmittelpraxis, the Parkside outlet is a pilot project that Lidl's parent company Schwarz has also launched in Poland. As the magazine Retail Detail reports, a 100 m2 shop with the same concept is reported to have opened in the south of the country in the town of…