Mitra10 sees growth opportunities

Indonesian home improvement retailer Mitra10 aims to double its store network in the next six years, to 100 in 2030 from 50 as of end-June 2024, as it sees opportunities to grow and meet the needs of shoppers in the country. In a recent investor’s briefing, PT Catur Sentosa Adiprana Tbk (CSAP), the operator of Mitra10 stores, disclosed that it wants the home improvement chain to be present in all the major islands in Indonesia. The Southeast Asian archipelago has over 17,000 islands, of which 6,000 are inhabited.

“Over 25 years, Mitra10 has grown to 50 stores, and is ready to accelerate growth to 100 stores nationwide for the next six years. Mitra10 grows sustainably to be present in all major islands in Indonesia,” the company said.

Mitra10’s stores have a selling area of 180 000 m², with 65,000 SKUs and a monthly traffic of one million people. In terms of categories, tiles are its…