The CEO of Royal Flora Holland is stepping down

Steven van Schilfgaarde is stepping down as CEO of Royal Flora Holland (RFH) at his own request at the end of this year. The Supervisory Board of the company will appoint Pieter Bootsma, currently Chief Value Officer and member of the Executive Board, as his successor from 1 January 2025, as Royal Flora Holland stated in a press release. 

Steven van Schilfgaarde has been a board member since May 2016 and CEO since January 2018. He has managed Royal Flora Holland for more than two terms of four years. “Thanks to him, RFH is now set in position for success,” said Evert van Helvoort, chairman of the Supervisory Board. In Bootsma, they see “a well-versed successor, who knows the sector and the cooperative very well.”

From 1 January 2025, the executive board of Royal Flora Holland consists of Pieter Bootsma (CEO) and David van Mechelen (CFO).