Canadian home improvement retail group Rona is announcing the conversion of 15 big box stores to the Rona+ banner in May 2025. The company continues to reposition the Rona brand, which is now its sole retail brand in Canada.
“The results are very positive for Rona+ locations in Québec, reflecting our customers’ enthusiasm for this enhanced store concept, which is why we’ve decided to convert more stores in the province. We are fortunate to have a strong brand that resonates with Québecers and has been operating in Québec for 85 years,” says J.P. Towner, President and Chief Executive Officer of Rona.
“The conversions that took place earlier this year were a success, thanks in part to the significant contribution of our store teams,” indicates Sylvain Proulx, Regional Vice-President, Stores - Quebec. ‘With these new conversions, we are investing significantly to make our new big box store model available to more consumers in the province.”