Strong presence in Europe

Far Group Europe of Saint-Pierre-des-Corps develops portable and stationary power tools. The range for DIYers is marketed under the name of Fartools Brico, and Fartools Pro is the programme for demanding professionals. Over and above this, the company develops and distributes products under the Farelek brand for the fields of ventilation and air-conditioning.
The electric tile cutter has a 40 mm cutting capacity.Far Group Europe concentrates on quality above all, and considers itself to be a benchmark for power tools for the DIY industry in Europe by reason of its presence in so many countries. As CEO Bernard Chandonnay explains the success of his company, “If the big names among the DIY retailers, builders’ merchants and industrial suppliers today have confidence in the company, this can be put down in part to the fact that production is carried out in compliance with the standards and regulations of the European Union.” What is more, consumers are provided with a comprehensive booklet designed to guarantee that their expectations with regard to safety and easy product operation have been catered for.Far Group Europe achieved sales of € 14.6 mio in 2003, which positions it among the dynamic companies in this market. Three new product lines have already been launched this year. Nowadays the company offers a great choice of tools for tiling activities and the area of plumbing, as well as accessories such as nail bags, tool pouches and utility waistcoats, etc.. The house marketing department has developed a concept for presenting the new products in an informative and attractive manner that can be adapted to suit all sizes of sales area and can offer the different product lines either on pegboard displays or in bulk. The inclusion in the programme of further new items such as electricity generators, metalworking machines, industrial vacuum cleaners and welding equipment is intended to consolidate the company’s presence in the field of portable and stationary power tools.The new presentation concept can be adapted according to the size of the available space.