Active in southern Italy

The Bricomania & Professional brand was developed in 2004 by FM Center Trading, a company that belongs to the Famigliulo family. Today it numbers 20 outlets, though this coming September’s opening of a new store in Angri, in the province of Salerno, will increase the total to 21. The Famigliulo family is active in Calabria, where it launched its business in 1984 with the opening of FM Centro Colori, a paint products retail outlet that naturally became the first store to enter into a partnership with Bricomania. The idea of creating a new brand name arose from the way the market was developing. As so often is the case, the decisive factor here was the intention to achieve the best prices. Which then led to the wish to set up a company that would make products and services available to retailers. These retailers continue to work totally independently and have no obligation to buy anything. This means that they do not have to do 100 per cent of their buying through Bricomania. However, they must achieve a minimum turnover, which is calculated according to the catchment area involved. For example, Bricomania reckons with a minimum turnover of € 150 000 per outlet in a town with a population of 10 000. Furthermore, there is also provision for commissions on turnover. Members are selected on the basis of their soundness, their reliability and their history in a particular region. Bricomania offers a comprehensive line of services, which range from the buying of branded products, through to the incorporation of existing businesses, as well as the completion of turnkey outlets. There are no restrictions when it comes to the size of retail spaces, though attention must be given to the catchment areas involved, which in the south of Italy are always limited to small and medium-sized towns. That is why outlets between 250 m2 and 500 m2 in size are mainly more attractive than bigger stores. Bricomania also offers assistance when it comes to PR work: advertising folders are produced four times a year, and there is also participation in local shows.
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