Mr. Bricolage simplifies product data exchange with its suppliers

"We are consistently pursuing our transformation to best support all markets in our network. Therefore, proper product data maintenance is essential to provide our customers with a broad and impeccable quality offer." With these words, Hervé Onfray, commercial director at Mr. Bricolage, justifies the franchise headquarters' commitment to a supplier experience management platform. He says: "By aggregating detailed, up-to-date and reliable data, Salsify's solution enables us to meet our customers' high expectations in terms of product information, especially when it comes to environmental issues."

The platform is designed to automate the collection of product information and improve collaboration between the DIY group and its suppliers. In other words, it's about simplified management of product data for greater efficiency.

In addition to optimising its management tools for the 313 connected stores, Mr. Bricolage is thereby accelerating the digitalisation of its supplier relationship processes. Thanks to Salsify's solution, the company is now able to capture all of its suppliers' product information automatically.

From the second half of 2022, the Salsify platform will be the only access point to the consolidated product data of all Mr. Bricolage's suppliers. This will facilitate collaboration with each brand across the entire product lifecycle, it is expected – from quoting to referencing to omnichannel marketing.

Improving the customer experience

Sharing reliable and up-to-date data is expected to provide transparent information to customers. In concrete terms, this means that Mr. Bricolage wants to be able to offer an extended product range that is more visible and accessible even in smaller shops and is available via click & collect as well as home delivery. The aim is to get closer to the needs of customers with this digitalised local offer.

Included is up-to-date information about the repairability of products, indices, energy consumption and place of manufacture. This is important information in a market environment where concerns about the origin of products and their impact on the environment are becoming increasingly important for consumers. According to a study conducted by Opinionway on behalf of Salsify in March 2021, 84 per cent of respondents in France were influenced in their purchasing decisions by a repairability index on products.

With the automation of product data and improvement of the customer experience, the DIY industry is currently…