Mr. Bricolage Relais aims to become the market leader in local convenience stores

The French franchise group Mr Bricolage has announced a new convenience store concept under the Mr. Bricolage Relais brand. By the end of the first quarter of 2025, 40 stores are to be converted to this format. These are locations that were previously operated under Les Briconautes or other names of affiliated independent retailers. At mid-2024, there were 101 Les Briconautes stores and 571 independently managed stores in the Mr. Bricolage group.

With the new Mr. Bricolage Relais brand, the group aims to become the French market leader in the DIY local supplier segment, according to a press release. The product range is tailored to local needs and the services to the local supplier segment.