The one-stop shop

After restarting as a trade fair trio in 2023 and ‘establishing themselves as the largest networking platform and hub for the global consumer goods industry’ this year, the three leading consumer goods fairs Ambiente, Christmasworld and Creativeworld are further expanding their position, Messe Frankfurt announces. The number of registrations for 2025 is already above last year's level, the exhibition grounds will once again be fully booked and preparations for new highlights in the supporting programme and initiatives for selected visitor target groups are in full swing. All three events will continue to take place at the same time on the Frankfurt exhibition grounds in future, but will be moved to the beginning of February in favour of a change in dates.

‘We are ‘on track’ and are setting the course for an indispensable trade fair experience in 2025,’ said Julia Uherek, Vice President Consumer Goods Fairs Messe Frankfurt, opening the online press conference at the end of June. As the industry's most international networking and ordering platform, the one-stop shop provided orientation, inspiration and solutions to current challenges in the market at the beginning of the year.

‘This is exactly what we are building on for 2025: The key lever is to boost new customer business. After all, the economy is still under pressure due to global tensions, political regulation and ongoing changes in consumer behaviour.’ According to Julia Uherek, personal encounters remain irreplaceable for opening up new export markets and sales channels. After each trade fair, feedback from exhibitors and trade buyers is used to analyse and optimise where there is potential, added Philipp Ferger, Head of Consumer Goods Fairs.

Ambiente intends to expand its leading position in the Dining segment and the growth area of Hospitality in the Living segment as well, in terms of both the furniture range and Working, in the Office Design & Solutions segment and in the Future of Work area, which showcases modern working environments. Christmasworld is the undisputed number one in the market. ‘After all, its focus on the wow effect of Christmas and seasonal decorations is unique in the world,’ emphasised Ferger.

Top brands are registered for the…