Expansive Mr. Bricolage

The French cooperative Mr. Bricolage intends to expand the retail area covered by the network of stores under its main marketing banner by more than 70 000 m². The schedule includes a total of 50 new openings, extensions and store relocations to achieve this goal. New outlets are also to be added outside France, and as a means of expanding the neighbourhood store brands Catena and Super-Catena. A new advertising campaign is also being planned for the latter.
You can find a detailed report on Mr. Bricolage’s plans under the Trade topics heading in DIYglobal (v. Other articles on this topic).