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A special area is being set aside for DIY products, housewares, automotive care and garden products at the international “World of private labels” trade fair
”The new area for DIY products and housewares at the trade fair, which will take place at the RAI Exhibition Centre in Amsterdam on 22 and 23 May, reflects two important trends in the European retail trade: the rapid growth of sales of DIY articles, housewares, automotive care and garden products as well as the growing market share taken by private labels,” explains Brian Sharoff, president of the PLMA (Private Label Manufacturers Association), which is sponsoring the fair.
The growth of private labels in these four areas is occurring at a time when the market share of private labels has reached new peaks in hundreds of food and non food categories: according to an ACNielsen analysis of more than 1 950 product categories, private labels account for almost half of the items sold in the United Kingdom, more than one third in Germany and Belgium, and more than one fifth in France and the Netherlands.
From a study carried out by Euromonitor it emerges that the European DIY trade increased its sales of private label products by an average of 23.2 per cent in the mid-nineties. Private label DIY products are continuing to grow in significance, as retailers make every effort to differentiate their product offer from that of their immediate competitors and to increase their profit margins.
The growth of private labels in these four areas is occurring at a time when the market share of private labels has reached new peaks in hundreds of food and non food categories: according to an ACNielsen analysis of more than 1 950 product categories, private labels account for almost half of the items sold in the United Kingdom, more than one third in Germany and Belgium, and more than one fifth in France and the Netherlands.
From a study carried out by Euromonitor it emerges that the European DIY trade increased its sales of private label products by an average of 23.2 per cent in the mid-nineties. Private label DIY products are continuing to grow in significance, as retailers make every effort to differentiate their product offer from that of their immediate competitors and to increase their profit margins.
