Rapid growth in mobile commerce

Baumarkt Direkt, the German mail order joint venture between the Otto Group and Hagebau, Hamburg, saw smartphone access to its website increase by 119 per cent in the first six months of 2014 compared with the same period last year. 15 per cent of Hagebau.de customers now visit the webshop via their mobile, while 85 per cent access it from a desktop or tablet. According to the company, users spend € 340 on average when shopping online via their smartphone.