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Leroy Merlin has opened its first DIY store in South Africa, in the north-east of Johannesburg. The indoor sales floor covers 8 600 m², while a further 3 000 m² of retail area is available outside. The company plans to open another two stores in the Johannesburg conurbation in 2019, according to the European DIY Retail Association Edra/Ghin.
The main distribution channel of the French Groupe Adeo was already present in the country previously, but only with an online shop and its Campus by Leroy Merlin, which opened in May 2017 and at which workshops are organised.
The opening at the end of September appears to have been a much more upbeat affair than has been the case in other countries, for example in Europe. At any rate, that is the impression created by the video to welcome the first customers, which is available on YouTube.
The main distribution channel of the French Groupe Adeo was already present in the country previously, but only with an online shop and its Campus by Leroy Merlin, which opened in May 2017 and at which workshops are organised.
The opening at the end of September appears to have been a much more upbeat affair than has been the case in other countries, for example in Europe. At any rate, that is the impression created by the video to welcome the first customers, which is available on YouTube.
